Looking back over the decades that my family lived on the lakes in Oakland County, we generally started winding down our weekday boating activity when we hit the mid-September period, which is when this October issue of LAKE magazine is arriving in 17,000 lakefront homes in Oakland County.
A few mornings of the week I would still get a sunrise workout sculling on Long Lake in Commerce Township or White Lake in White Lake Township, but with school and after school activities consuming most everyone’s life in the fall, the speed boat only left the hoist on the weekends. We still would focus on outdoor projects around the home and the lakefront, but most energies were focused on putting the summer lifestyle into off-season mode for the winter and then planning projects for the next season.
I suspect that same pattern is followed in most homes on the waterways of Oakland, which is why when we launched LAKE magazine it was decided to only publish the magazine eight months of the year. So for the 2024 season, this will be the last issue of this year.
LAKE magazine will return in mid-February of next year with the March issue. That issue will mail on February 16 just after the annual boat show at the Huntington Place (formerly the Cobo Center for us old timers) which starts February 1, and a couple of weeks ahead of the boat show at the Suburban Collection Showplace in Novi which starts on March 13.
Although there is still some limited activity during the winter months (think ice fishing and snowmobiling), our publishing schedule is timed to coincide with the more active lake-focused months of most residents and, of course, when we project most of the lake-related businesses are priming to launch another season. After all, it is the support of the business community that allows us to bring you the monthly issues of LAKE magazine from March through the October edition which mails in mid-September, as with this issue.
For the business community, our thanks for the support. And, as always, our strong recommendation that readers of LAKE magazine turn to you for your products and services.
As for our publishing group, we will spend a couple of weeks talking to lake-related businesses about their marketing plans for next year and then return our ad sales focus at the start of the year to this publication. The 2025 publishing schedule is now posted in the About Us section of our website at lakemagazine.media.
Over on the editorial side, we have already started planning stories for the coming year. Our brand of longform journalism requires us months in advance to plan story topics and then weeks of research on our part before we start working with sources so that as storytellers we can bring you something of substance with each issue.
So watch for the return of LAKE magazine next February.
Waterfront dining directory: My personal thanks to those readers who sent me email recommendations in the last month in response to my request for the names of any restaurants that are on the lakefronts or across the street of the lakes of Oakland County. We are trying to develop a complete directory of lakefront restaurants and bars. But the information is not readily available. So if your lake has such an establishment, please send me an email with the restaurants name and on which waterway it is located.
Cover contributions: Yes, we are still looking for lake residents to send us photos they think would make good covers for LAKE magazine. If you think you have captured something great that you would like to share, send your photos to LAKEphotos@downtownpublications.com. If we use one of your photos for a cover, you will get credit and a check for $100.
David Hohendorf
Publisher
Commentaires