Oakland County is home to hundreds of inland lakes – by some estimates 400, while others, counting the small bodies of water dotting the county landscape, say that number is closer to 1,000 waterways.

Dating back to the mid-1900s, Oakland was considered by many “Detroiters” as “up north” and the first cottages started to dot the lakefronts in the county. Today, Oakland’s many lake waterfronts are occupied by homes with an estimated average value of $800,000 while you will also find residences valued at several million dollars.

Owners of lakefront homes in Oakland are a special set with above average discretionary income, and now they have their own niche publication – LAKE magazine – dedicated to covering the issues of concern to those living on the local waterways.

LAKE magazine is an upscale, full-color, enamel (glossy) stock publication direct mailed to over 17,000 homes on the shores of Oakland County’s lakes.

The personnel producing LAKE magazine are all seasoned professionals who have spent decades in the field of publishing and journalism, as writers, editors, advertising executives and publication designers. The team’s work has been recognized with countless awards from industry groups.

Now the team at LAKE magazine is directing their talents to issues surrounding life on the lakes in Oakland County, with a special emphasis on environmental concerns that accompany living on the local waterways.

LAKE magazine, published eight times each year (March – October) and arriving by mail before the start of each month, is a reasonably priced marketing vehicle for businesses attempting to reach this important, affluential segment of the buying public. The magazine’s monthly frequency allows you to focus on creating the right message during select targeted months when readers are most actively engaged in lake living.

The print edition will be augmented by a website (LakeMagazine.media) as well as several social media platforms, and our team also produces a number of email newsletters that may prove of interest to those on the lakefronts of Oakland. Advertising opportunities are available with our online products.